How might we build and automate the process from sign up to live for BRE clients?
My team and I conducted a thorough market research to identify & analyze the sign-up processes of our potential competitors. We aimed to improve our own sign-up process by identifying areas for improvement and incorporating successful elements from our existing product & our competitors.
Our goal was to create a seamless & fully self-sufficient sign-up process for our clients.
After conducting a thorough market research, I began to focus on the sign-up flow to gain a deeper understanding of the logic behind the launch form. I extracted key questions from the existing form and created a list of basic starting questions for the MVP.
My team and I collaborated to design and compare different sign-up flow options, which allowed us to ensure that the launch form is both intuitive and user-friendly, effectively meeting the needs and expectations of our target audience.
While my responsibility was designing the user interface, my teammates effectively handled the development of the logic flow, allowing me to fully focus on ensuring that the design was visually appealing & intuitive. To ensure that all details were captured, they used a 3rd party tool to create & test a set of questions.
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After finalizing the sign-up form, we conducted an internal user test using our peers as the audience. They submitted their questions and provided feedback through a separate form.
To ensure that I was able to receive quick feedback while waiting for the finalized flow of the self-sign-up form, I created low-fidelity wireframes.
After the team provided their approval, I moved on to developing high-fidelity wireframes.
The design was based on our existing UI components, with an added touch of navy blue on the status bar to distinguish it from the questionnaires.
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After consulting with the Engineering team, it was decided that prototyping collapsible, new components, or any improvements would be the most efficient approach due to time constraints. The remaining portion of the mockup would have a similar interaction as the existing real estate form.
